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July 19th, 2023
Can Plastic Shoes Be Recycled?
Advertising Partner Jeffrey A. Greenbaum is quoted in the article, "Can Plastic Shoes Be Recycled?" published by AdWeek. The article discusses whether plastic jelly shoes are in fact recyclable, and the challenges associated with conveying sustainability claims without misleading consumers. Jeff is quoted saying, "To ensure that people aren’t being misled—or simply misunderstanding recyclability claims—the Federal Trade Commission (FTC) has laid out a set of guidelines for brands making these claims. If there’s important information that consumers need to know in order to prevent a claim from being misleading, that information has to accompany the claim, it has to be right there, and it has to be—as the FTC would say—’difficult to miss.'"
Melissa, the original creator of the jelly shoe has claimed that their shoes are 100% recyclable, but experts have said that it's an unlikely practice to happen in the United States. Jeff notes, “[The FTC wants] to know that if you’re promoting an environmental benefit, that benefit is actually going to be achieved by consumers. At this moment, it’s perfectly fine to have a different type of recycling program available, as long as you convey it to consumers.”
Read the full article here. (Behind paywall)
Other Quoted
An Influencer Gained Followers as She Documented Her Weight Loss. Then She Revealed She Was on a GLP-1
Hannah E. Taylor is quoted in The Wall Street Journal about social media influencer Janelle Rohner, who shared her weight loss progression with diet and lifestyle tips, selling a paid course on nutrition. When Ms. Rohner posted she was taking a medication used for weight reduction and diabetes, her critics questioned her the legality of her advertising and e-commerce. The article stated, “Hannah Taylor, deputy managing partner and a partner in the advertising, marketing and public relations group at law firm Frankfurt Kurnit Klein & Selz, said proving an influencer acted fraudulently is a high bar because many jurisdictions require showing that the defendant had an intent to deceive. False advertising is typically easier to prove. Taylor said if someone had purchased the course believing that it led to Rohner’s weight loss, when in fact the medicine was the cause, that could be a material omission that could subject the influencer to false advertising liability.” View article.
May 30 2025
Mubi’s $24M Bet Just Made Agents Bullish Again. Here’s Why
Hayden Goldblatt is quoted in The Ankler article on Mubi’s purchase of Lynne Ramsay's film, “Die, My Love,” and what it meant for the Cannes market. He’s interviewed on “the real lessons from Cannes.” View article. (Behind paywall)
May 27 2025
A Federal Judge Ordered OpenAI to Stop Deleting Data
Daniel M. Goldberg is quoted in an Adweek article, which reported that a federal judge has ordered OpenAI to stop deleting output data from ChatGPT. This was part of The New York Times lawsuit, alleging OpenAI engaged in copyright infringement “by using ‘millions’ of articles published by the newspaper to train its AI model, which now directly competes with the Times’ content as a result.” The judge’s order seeks to preserve evidence in the Times’ case. Mr. Goldberg addressed mulitple implications of the order, which requires OpenAI to hold more data than they normally would. "That could make OpenAI more susceptible to security breaches, or shake the trust of consumers who expected their chatbot records to be deleted. There are also potential implications regarding energy use, storage and environmental impact that the judge may not have considered when making the order, Goldberg said." He also noted the order would trigger people's concerns about what it means for working with large tecnology providers.
May 21 2025
